Insuring greatness
We’re proud to partner with The British & Irish Lions
Champions! Looking back at the Lions Down Under
We’re proud to be a Principal Partner of The British & Irish Lions, and to have supported the 2025 men’s tour in Australia.
The famous red jersey had Howden across the front and we couldn’t have been happier to see it both on the players and on the ‘Sea of Red’ crowd cheering them on in the stands.
We’re behind the Lions
We’re proud to partner with The British & Irish Lions. They’re one-of-a-kind, even in the elite game. With a passion and team spirit that inspires fans worldwide. At Howden, our drive and imagination make us a different kind of animal in the insurance world, so the Lions feel like a perfect match.
Howden was the official front of jersey sponsor for The Qatar Airways Lions Men’s Tour to Australia in 2025, and we’ll be helping make history as the first-ever Series Title Partner for the Howden Lions Women’s Tour to New Zealand in 2027.
As one of rugby’s biggest supporters, we’re championing teams from the grassroots to the elite level in both the men’s and women’s game. Most of all, we want the legacy of our partnership to live on – at every level of the sport, in communities across the UK, Ireland and beyond.
So join us on the Lions journey, where we’re insuring greatness.
Sometimes you see it coming; sometimes you don’t
We were proud to sponsor Sky Sports’ coverage of the Lions matches in Dublin and Australia. Did you catch our ad break bumpers?
A jersey fit for heroes
Howden is proud to be on the front of the Lions men’s jersey. In a first for the squad, the jersey features a connected tag that gives fans exclusive access to insider content on the Lions Clubhouse app. So, no matter where fans watched, at home or away, it brought us closer to the action.
Our ambassadors
Some of the greatest rugby legends of all time are on Howden’s team.
Australia Tour 2025
All you need to know about the results, the Tests, the teams and highlights of the matches.
Take me there
Lions Origin Clubs and Schools
Honouring the clubs and schools that produced Lions. If you’re a member of an Origin Club or School, find out more at a Howden branch.
Find your nearest branch
Howden British & Irish Lions Women's Tour 2027
Discover more about the first-ever Lions women’s tour and our support for the fastest growing area in the game.
Find out more
Lions and local events near you
Find events in your area, from rugby kit exchanges to family fun days. Pop into one of our 200+ branches nationwide, or check online.
See what’s onInsuring greatness for everyone
We do insurance differently – and we’re determined to do it better too. From day one, our motivation has been to build a great company that our clients and customers love, and that pushes the limits of what insurance can do.
Whether we’re de-risking the carbon market to support the climate transition, protecting athletes in case of injury, or ensuring home, car or small business owners get the right cover – our people make it possible, with the passion to rise to any challenge and the freedom to deliver.
At Howden, we know what’s possible when you have the best team behind you. And with 19,000 experts in 55 countries – wherever you are, and whatever you need to insure – we’re working hard to make sure you know it too.
