Greatness is waiting

We’re proud to partner with The British & Irish Lions

Kick off! Looking ahead to the Lions in Dublin

We’re proud to be supporting the 2025 British & Irish Lions.

Before they head down under, the Lions face the mighty opposition of Argentina in Dublin and have been put through their paces in training camp alongside their new squad mates. Friday 20 June marks their first match together as they run out in their famous red jerseys.

The British & Irish Lions entering the stadium in Dublin

We’re behind the Lions

We’re proud to partner with The British & Irish Lions. They’re one-of-a-kind, even in the elite game. With a passion and team spirit that inspires fans worldwide. At Howden, our drive and imagination make us a different kind of animal in the insurance world, so the Lions feel like a perfect match. 

Howden is the official front of jersey sponsor for The Qatar Airways Lions Men’s Tour to Australia in 2025, and we’ll be helping make history as the first-ever Series Title Partner for the Howden Lions Women’s Tour to New Zealand in 2027. 

As one of rugby’s biggest supporters, we’re championing teams from the grassroots to the elite level in both the men’s and women’s game – and working hard to create great experiences for fans. Most of all, we want the legacy of our partnership to live on – at every level of the sport, in communities across the UK, Ireland and beyond.  

So, join us on the Lions journey. Greatness is waiting. And it’s for all of us. 

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Sometimes you see it coming; sometimes you don’t

We’re proud to sponsor Sky Sports coverage of the Lions matches in Dublin and Australia. Keep an eye out for our latest TV spots.

Close up of the jersey smart tag with a phone screen being held next to it displaying the The British & Irish Lions badge

A jersey fit for heroes

Howden is proud to be on the front of the new Lions men’s jersey. In a first for the Lions, the new jersey features a connected tag that gives fans exclusive access to insider content on the Lions Clubhouse app. So, no matter where you’re watching, at home or away, it can bring you closer to the action. 

A collage of Howden's Lions ambassadors

Our ambassadors

Some of the greatest rugby legends of all time are on Howden’s team.

Lions squad and coach training in Portugal

Australia Tour 2025

All you need to know about the matches, the teams, the results – and how to watch live on the day.

Take me there
Howden Insurance x Tom Croft Newbury Rugby Club

Lions Origin Clubs and Schools

Honouring the clubs and schools that produced Lions. If you’re a member of an Origin Club or School, find out more at a Howden branch.

Find your nearest branch
Four Lions players with Leo the lion mascot

Howden British & Irish Lions Women's Tour 2027

Discover more about the first-ever Lions women’s tour and our support for the fastest growing area in the game.

Find out more
A woman hands a tote bag to a young boy at a booth displaying reusable Howden branded cups during an outdoor event. Several people stand nearby.

Lions events near you

Find Lions events in your area, from rugby kit exchanges to family fun days. Pop into one of our 200+ branches nationwide, or check online.

See what’s on

Insuring greatness for everyone 

We do insurance differently – and we’re determined to do it better too. From day one, our motivation has been to build a great company that our clients and customers love, and that pushes the limits of what insurance can do.  

Whether we’re de-risking the carbon market to support the climate transition, protecting athletes in case of injury, or ensuring home, car or small business owners get the right cover – our people make it possible, with the passion to rise to any challenge and the freedom to deliver.  

At Howden, we know what’s possible when you have the best team behind you. And with 19,000 experts in 55 countries – wherever you are, and whatever you need to insure – we’re working hard to make sure you know it too.