Sponsorship

Sharing our passion for sport

We're big-game specialists

Our partnerships reflect our continued commitment to sport through the deep expertise and global scale of our Sport and Entertainment division, which places insurance for amateur and professional sport and entertainment organisations.

Our partnership investments help us to create a deeper connection with our clients and mirror the direction of our company in terms of scale, geography, awareness and affinity. 

We have been heavily involved in community and professional sport for more than a decade through our Sport and Entertainment practice.
David Howden, CEO of Howden
Two horses racing at Ascot with the Howden logo visible in the background

Ascot Racecourse

Howden has been an Official Partner of world-renowned Ascot Racecourse since summer 2021. With 26 race meetings throughout the year, Ascot is the jewel in the crown of our racing portfolio. 

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Four Howden ambassadors, all Lions, posing on the pitch

The British & Irish Lions

We’re a proud Principal Partner of The British & Irish Lions. Since we joined forces in July 2023, Howden has become the official front-of-jersey sponsor for The Qatar Airways Lions Men’s Tour to Australia 2025. We’re also shaping the future of the sport as the first-ever Series Title Partner for the inaugural Howden Lions Women’s Tour to New Zealand in 2027, and we're backing community-level activities through the Lions Origin Clubs and in our branches nationwide. 

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Emirates GBR SailGP Team

Emirates Great Britain SailGP Team

In January 2025, we announced an exciting three-year initiative as an Official Partner of the Emirates Great Britain Sail GP Team. During the 2025 Rolex SailGP Championship, you’ll see 12 crews race in 14 iconic locations across five continents in identical high-tech, high-speed, 50-foot foiling catamarans.  

We’re already seeing success in the right places, with Emirates GBR winning the SailGP Impact League, which rewards teams for reducing their carbon footprint and increasing diversity in sailing. 

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A horse wearing a Howden-branded winner's rug being led near the gate that reads Howden Australian Guineas Day

Victoria Racing Club

Howden has been a proud partner of the Victoria Racing Club, Melbourne, Australia since 2022. Our partnership allows us to be part of the biggest race in Australia, The Melbourne Cup, through a sponsored race on the card. Howden also has a race weekend in March, the Howden Guineas Race Weekend. 

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David Howden at a Bahrain Turf Club ceremony

Bahrain Turf Club

Howden has been a key partner of the Bahrain Turf Club since 2022, with a focus on the Bahrain Turf Series, a series of lucrative races which attract international horses, and which takes place throughout the Bahrain race season.  

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A horse wearing a Howden-branded winner's rug at the Saudi Cup

Jockey Club of Saudi Arabia

Howden has been a partner of the Jockey Club of Saudi Arabia since 2024. The $2m Howden NEOM Cup, takes place on Saudi Cup day and was won in 2024 by Sir Alex Ferguson’s horse Spirit Dancer.   

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Howden Rosslyn Park National Schools Sevens winners holding up their trophy

Howden Rosslyn Park National Schools 7s

Howden became the title partner of the Howden Rosslyn Park National Schools Sevens in 2024. The event has evolved into the world's largest rugby tournament with over 14,000 boys and girls aged 11 to 18 competing annually. We also support the Road to Rosslyn and Ready for Rosslyn development programmes.

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Lions legends Jim Telfer and Gavin Hastings, in Howden-branded jerseys and a rugby ball, in front of the Eildon Hills

Howden Melrose Sevens

Howden is the proud title sponsor of the 2025 Howden Melrose Sevens. The partnership with the birthplace of the Sevens game reinforces Howden’s ongoing commitment to rugby at all levels, from grassroots to elite competition. The 2025 Howden Melrose Sevens takes place from 22nd to 25th May, promising an action-packed weekend of world-class rugby and festivities at the iconic Greenyards ground in the Scottish Borders town of Melrose. Building on last year’s success, which saw nearly 12,000 participants—including players, volunteers, spectators, and staff—the tournament aims to continue its growth with Howden’s support.

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A huge outdoor sculpture, with cars at the tops of white beams seemingly flying upwards

Goodwood Motor Circuit

Goodwood is a unique 12,000-acre sporting estate based in the heart of the Sussex countryside, which has been home to the Dukes of Richmond since 1697. It’s known for flagship motor sport events including the Festival of Speed & Revival and the historic Goodwood Motor Circuit. We’re delighted to partner as a Sporting Member for 2024/25.

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A crowd watching a tennis match

Lawn Tennis Association 

Howden is proud to be an Official Partner of the LTA since 2024, and will support the LTA to deliver on its mission: Tennis Opened Up. Together, we’re collaborating with both tennis and padel coaches and venues to support the 3,500+ LTA registered venues during the prestigious grass court season events.

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