Ascot Racecourse and Howden extend Official Partnership until 2030

11 September 2025 – Ascot Racecourse is delighted to announce a five-year extension of its Official Partnership with Howden, solidifying their collaboration through to 2030. This renewed relationship builds on a successful partnership that began in 2021, underscoring both organisations' commitment to excellence in horse racing and the broader equine industry.

Since the inception of the alliance, Howden has played a pivotal role in supporting Ascot's prestigious events by providing specialist expertise in bloodstock and equine insurance solutions to equestrian associations, racecourses, racehorse trainers, stud farms and bloodstock, riding schools, livery yards, and horse owners. 

The partnership ensures continued collaboration across all Ascot racedays, with Howden's branding prominently featured around Ascot Racecourse, including throughout the globally renowned Royal Ascot. Both organisations are committed to delivering exceptional experiences for racegoers and stakeholders, further strengthening the sport's position on the international stage.

Beyond Royal Ascot, Howden has significantly contributed to Ascot's racing calendar by sponsoring key events. The Howden Christmas Racing Weekend has become a highlight of the festive season, featuring prominent races such as the Grade 1 Howden Long Walk Hurdle and the Grade 2 Howden Noel Novices’ Chase. These sponsorships have enhanced the racecourse's offerings and demonstrated Howden's dedication to supporting British horse racing year-round and at all levels. 

Howden’s other equine sponsorships include the recently announced three-year partnership extension with the Victoria Racing Club in Melbourne, Australia as Major Partner of the Howden Victoria Derby Day, that takes place during the iconic Melbourne Cup Carnival.  Howden also partners the Jockey Club of Saudi Arabia, where it sponsors the Group 2 Howden Neom Cup; and the Bahrain Turf Series, for which Howden has recently extended its platinum sponsorship for a further three years.

Felicity Barnard, CEO, Ascot Racecourse, commented: "We are thrilled to extend our partnership with Howden, a company that shares our passion for horse racing and commitment to excellence. Their support has been instrumental in enhancing the experience for our guests and participants alike. We look forward to continuing this successful collaboration and exploring new opportunities together over the next five years."

David Howden CBE, CEO, Howden, added: “I’m absolutely delighted that we’re renewing our partnership with Ascot Racecourse - the best of British and the supreme pinnacle of the racing world. Over the past five years our relationship has been truly transformative. As a company that’s passionate about horses and that prides itself on our bloodstock expertise, Ascot has deepened our connection with an industry we love. As a like-minded global brand, Ascot is the sparkling centrepiece of our stable of racing sponsorships. But above all, this perfect partnership has brought an inordinate amount of joy to so many.  Ascot is truly a place like no other.  A place our colleagues love to come and a place our clients from across the world are champing at the bit to visit. So I couldn't be more excited to extend this glorious relationship and continue bringing the thrills, the magic and the joy to racegoers for another five years.”