Sponsorship
We're big-game specialists
Our partnerships reflect our continued commitment to sport through the deep expertise and global scale of our Sport and Entertainment division, which places insurance for amateur and professional sport and entertainment organisations.
Our partnership investments help us to create a deeper connection with our clients and mirror the direction of our company in terms of scale, geography, awareness and affinity.
We have been heavily involved in community and professional sport for more than a decade through our Sport and Entertainment practice.
Ascot Racecourse
Howden has been an Official Partner of world-renowned Ascot Racecourse since summer 2021, spurred on by a world-class Equine, Bloodstock and Sport & Entertainment teams as well as our founder David Howden’s love of horses.
With 26 race meetings throughout the year, Ascot is the jewel in the crown of our racing portfolio.
The British & Irish Lions
We’re a proud Principal Partner of The British & Irish Lions. Howden was the official front-of-jersey sponsor for The Qatar Airways Lions Men’s Tour to Australia 2025.
We’re also shaping the future of the sport as the first-ever Series Title Partner for the inaugural Howden Lions Women’s Tour to New Zealand in 2027, and we're backing community-level activities through the Lions Origin Clubs and in our branches nationwide.
Emirates Great Britain SailGP Team
In February 2026, we were made Tier 2 Partner of the Emirates Great Britain Sail GP Team for the remaining two years of our partnership. We’re already seeing success in the right places, with Emirates GBR winning the SailGP Impact League, which rewards teams for reducing their carbon footprint and increasing diversity in sailing.
Goodwood Estate and Festival of Speed
Howden is the exclusive Official Insurance Partner of the Goodwood Festival of Speed, the annual ultimate summer garden party for motorsport fans, reflecting our commitment to key sectors including Sport & Entertainment, Motor, Private Client and Specialty.
Goodwood Estate is a unique, 12,000-acre sporting estate based in the heart of the Sussex countryside, which has been home to the Dukes of Richmond since 1697. It’s known for flagship motor sport events including the Festival of Speed, Revival and the historic Goodwood Motor Circuit. We're also delighted to join Goodwood as a Sporting Member.
Victoria Racing Club
Howden has been a proud partner of the Victoria Racing Club in Melbourne, Australia, since 2022. Building on that partnership, in 2025 Howden became the title partner of the Howden Victoria Derby Day, one of the biggest racing days on the calendar.
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Bahrain Turf Club
Howden has been a key partner of the Bahrain Turf Club since 2022, with a focus on the Bahrain Turf Series, a series of lucrative races which attract international horses, and which takes place throughout the Bahrain race season.
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Jockey Club of Saudi Arabia
Howden has been a partner of the Jockey Club of Saudi Arabia since 2024. The $2m Howden NEOM Cup, takes place on Saudi Cup day and was won in 2024 by Sir Alex Ferguson’s horse Spirit Dancer.
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Howden Rosslyn Park National Schools 7s
Howden became the title partner of the Howden Rosslyn Park National Schools Sevens in 2024. The event has evolved into the world's largest rugby tournament with over 14,000 boys and girls aged 11 to 18 competing annually. We also support the Road to Rosslyn and Ready for Rosslyn development programmes.
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Howden Melrose Sevens
Howden is the proud title sponsor of the 2025 Howden Melrose Sevens. The partnership with the birthplace of the Sevens game reinforces Howden’s ongoing commitment to rugby at all levels, from grassroots to elite competition. The 2024 tournament saw nearly 12,000 participants, including players, volunteers, spectators, and staff.
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Lawn Tennis Association
Howden is proud to be an Official Partner of the LTA since 2024, and will support the LTA to deliver on its mission: Tennis Opened Up. Together, we’re collaborating with both tennis and padel coaches and venues to support the 3,500+ LTA registered venues during the prestigious grass court season events.
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